Privacy

What we keep, why, and for how long.

Last updated 29 October 2026

What we keep

• Your email address and order details, which our payment provider sends us when you buy the test.
• Your answers to the cards and scenes, how long each answer took, and the order the cards came in.
• A few technical events from the test page, such as when you paused or came back. They help us find problems on the page.
• Your report, so that its link keeps working.
• If you join the waitlist: your email and the date you joined. If you joined the waitlist on the earlier version of swb-ai.com, your email moved to this list for the same purpose.
• Where you came from, if the link you followed said so (for example a video on TikTok). It is a short label saved with your waitlist signup or order, not a record of your browsing.
• If you buy from the EU, the EEA or the UK: that you ticked the box asking for access right away, saved with your order. To decide whether to show this box, the page looks at the country of your connection; we keep only the country, not your IP address.

Why we keep it

• To send you your link. It opens the test, and once you finish, the same link opens your report.
• To build your report from your answers. How long each answer took is used only for one sentence in your report about the pace of your answers; it never changes a score.
• If you joined the waitlist: to write to you once, when the Inner Observatory opens.
• Only if you tick the box before the test: to use your answers, without your name or email, to improve the Inner Observatory. The box is empty unless you tick it.

Under data protection law (the GDPR in the EU and the UK), we rely on our contract with you for your link, your test and your report; on your consent for the waitlist and for the box before the test, which you can withdraw at any time; and on our legitimate interest in keeping the site working and safe, for the technical events and the counts below.

Who else handles it

• Lemon Squeezy, our payment provider, which processes the payment as merchant of record. Your card details go to them, not to us.
• Our email provider, which delivers our emails.
• Our hosting and database providers, which store and serve the site.

These providers may store data outside the EU, the EEA and the UK, for example in the United States. When they do, the data is protected by the safeguards the law requires, such as the European Commission's standard contractual clauses.

We do not sell your data. The test page and your report have no advertising or tracking scripts.

On the site's other pages we count visits with Vercel Web Analytics. It uses no cookies and keeps no name, email or IP address; we see only totals, such as how many people opened a page or pressed the button to buy.

When you tap the link in one of our social profiles, we count the tap by day, platform and country. In the same way we count each visit to the site once, and the first press of the button to buy, by day, where you came from and country. These counts keep nothing about you.

While a tab of the site is open, your browser keeps a few short notes for it, such as where you came from (for example “tiktok”), so that a visit is counted once. They stay in that tab and are gone when you close it.

How long

We keep your report and answers so that your report link keeps working. You can ask us to delete them at any time.

We keep order details for as long as the law requires us to keep records of sales.

If you joined the waitlist, we delete your email 30 days after we send you the email that the Inner Observatory is open, or sooner if you ask.

Your rights

You can ask for a copy of your data, a correction, or deletion. You can also ask us to limit or stop using your data, or to send it to you in a common format, and you can withdraw your consent at any time. Write to contact@swb-ai.com from the email address you used to buy the test or to join the waitlist.

You also have the right to complain to a data protection authority, such as the one in the country where you live.

Who we are

The Inner Observatory is run by SWB-AI. contact@swb-ai.com